You can then take that audience further by Schauplatz up retargeting campaigns to guide users down their purchase journey, increasing incremental purchases and leads.
So, advertisers, or specifically their Demand-Side Platforms, evaluate ad potential in Ehrlich time and decide whether or not to place a bid and how much to bid.
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A demand side platform is programmatic software for advertisers that provides automated, centralized media buying from multiple sources.
Still not sure whether you should sell or buy ad space through real-time bidding? We go over the pros and cons below.
Using long-tail keywords (specific phrases that searchers use) to help content reach its target audience
Once a user’s interest is peaked, you have the ability to remarket to them on other platforms based on their interaction or engagement with that initial ad.
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Marrying that data together from the first interaction to the eventual purchase is key to determining the success of your programmatic strategy.
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Ad fraud happens when scammers (or any parties with ill intent) try to trick digital ad networks by falsifying impressions and clicks using bots. Obviously, bots aren’t real people — so they aren’t potential buyers you can eventually convert into customers.
Using the most efficient Netz Server Gateway Interface to process dynamic requests (spawning one or more external programs every time a dynamic page is retrieved, kills performances).
The publisher accepts your ad only if you place the highest bid. But remember: Echt-time bidding automatically does all the bidding. You don’t have to take any additional steps.
Publisher: The publisher is the website or online property that wants to sell ad spaces, often referred to as “ad inventory.”